On October 4th 2011 Apple released the ‘new’ iPhone 4s, nothing ‘revolutionary’ nor ‘remarkable’ this time, not even to the fanboys, the hardcore fanboys could argue though.
A revolutionary iPhone is always good for the market, whether for the loyal Apple customer or not, because Apple is known to be a trend setter. If Apple makes a great revolutionary iPhone with a lot of new remarkable features the market will undoubtedly follow suite providing these features. So in the end of the day everyone should yearn for a revolutionary iPhone, whether he’s going to get one or not, because every other smartphone will evolve similarly.
Apple has successfully continued through its two extraordinary strategies, the first being very late in introducing technologies while showing them as being new and pioneered, and the other strategy being the power of deciding what is NOT necessary for its customers. In the last millennium, in the eighties of the last century, there was a new -at the time- invention called the “Mouse”, it was spreading, a tool that is essential to any personal computer or laptop nowadays.
The first Apple personal computer that had a mouse was called “Lisa” (named after the illegitimate child of one of Apples founders). What made me mention this story is the fact that after 23 years of “Lisa” being introduced, in the year 2005, Apple gives releases the “Mighty Mouse”, a mouse featuring a second button, instead of having just one…
Yes, in the early 90s of the last century there were a lot of “mice” with even 5 buttons, while Apple stayed with one until the year 2005, this is just one example showing what I mean by the “extraordinary Strategies” that I’ve mentioned earlier. Apple has influenced its customers into thinking that they don’t need a second mouse button, 23 years later they introduced the “mighty mouse” with its fanboys swarming to get it for the ‘remarkable new feature’ that it has, a second mouse button.
I can say with a large degree of certainty that Apple has never introduced a new product feature. What Apple excels in is creating new markets and trends. The personal computer is the most remarkable example, set by the “Apple II”, and nowadays, the tablet computer, set by the iPad.
Now, let’s forget every previous product and focus only on their latest flagship product, the iPhone 4s, what new features does it have? I will divide the common misconceptions about its non-existing new features into two categories, Hardware and Software.